SEO or Search Engine Optimization with John Hutson
John Hutson works for a large UK gambling organisation and managers their SEO or Search Engine Optimization also known as search engine marketing, and social media optimization.
I asked him to put together a video for anyone who needs to research their potential topic. Keyword research and also making sure your potential market is being searched for is really important and this is a great video about how to search. This is video 1 of 3
Enjoy and leave a comment about what you think.
You can connect with John at Twitter http://www.twitter.com/JohnHutson
Look out for his video on “On page optimization” – how to optimize your blog posts for high SEO results and “Off page optimization”
This is video 1 of 3
Please enable Javascript and Flash to view this Viddler video.
Here are the links John mentions in the video
Firefox Browser: http://www.mozilla.com/firefox
Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
Google Suggest: http://www.google.com
If you are in the UK and are automatically taken to www.google.co.uk make sure you click on the Go To Google.com link on the hompage to be able to see the numerical results
Google Insights: http://www.google.com/insights/search
MSN http://adlab.microsoft.com/
PPC Webspy: http://www.ppcwebspy.com/downloads/?free-for-you


Try SEMRush.com. The one of my favourite tool to analyze any site.
Just enter the url and it will provide you with a report which includes organic and adwords keywords
that you can find the site, positions, CPC by and more. And its all summurized in easy to understand charts.
lminnik | Mar 30, 2009 | Reply
Diane,
Thanks for this video. Although I do my keyword research very similar to the above, I did not realise about the google.com searches – I only used the uk google.
Tankd!
Claire
Claire | Apr 3, 2009 | Reply
Hi All,
It seems the other day Google has re-introduced Google Suggest on google.co.uk so there is no need to click “go to google.com” at the moment unless they take it away again!
John Hutson | Apr 8, 2009 | Reply