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While there are a number of motivations for contributing to virtual communities there are also barriers to participation that mean some people will never evolve beyond visitor status, reading posts without the need for replying, maybe even looking through profiles if the network allows and others will join and never really become fully active. Some [...]

Every virtual community starts off with just one person – usually the person who starts the community. At this critical stage what happens next can make all the difference between whether a community flourishes or flounders. The snowball effort within virtual communities is the ability for a community to grow quickly. The creator of a [...]